JAWW Media + Marketing is a boutique radio marketing agency specializing in crafting custom, multi-channel campaigns that bring brands to life. With over three decades of experience in radio, media partnerships, event planning and authentic collaborations, JAWW has been helping brands capture millions of U.S. consumers through on-air storytelling, digital exposure, and social media influence since its inception.
Founded by Julie Wilson Watson in 1997, the agency was built on the foundational belief that a 360˚ partnership approach to marketing is far more impactful than traditional advertising — a belief that has established them as a go-to in the travel industry for creative solutions.
Holding lucrative and longstanding relationships with some of the biggest names in radio like iHeart Media’s Elvis Duran and The Morning Show, JAWW strategically pairs clients with radio hosts and influencers across a multitude of formats. From nationally syndicated stations and major markets, to regional and secondary ones, their team of experts work with trusted radio personalities with an engaged, loyal listenership.
JAWW’s tailored campaigns are designed to go “off-the-script” and instead focus on experiential content that takes audiences on a journey. From one-off radio promotions to largescale multi-station live broadcasts and fan come-along events, the agency provides a turnkey experience coordinating all aspects of their partnerships including conception, negotiations, procurement, creative assets, engineering and execution.
With household name brands like Sandals Resorts, Beaches Resorts and Norwegian Cruise Line on their client roster, JAWW has claimed their stake in the ground delivering imaginative campaigns and exponential results.
We believe:
In the power of endorsements
A 360 approach is more effective than an ad buy.
You should hear it, see it and feel it
Fun and laughter are contagious; take your audience for a ride to remember
Vacations never get old
Authenticity can go a long way in delivering a brand
Partnerships with the media are more valuable than being a client of the media
Marketing is both an art form and a science; partner with us and you receive both
OUR TEAM
Julie Wilson Watson - President
Broadcasting, media, promotions, driving a radio van, manning a prize wheel it all runs through Julie’s veins. After 25 years in the radio business, Julie leaped off the Clear Channel ledge and created JAWW Media + Marketing (formerly Clear Results Marketing) with the goal of providing authentic content and messaging. Her team is as solid as the coral rock found along the shores of our travel partners and as flexible as the waves upon the sand. A passionate defender of radio and a brand ambassador for her clients, Julie brings the best of all worlds together. A Florida Gator at heart, married to her music man Mark and mother to young men; you can find Julie all over Florida enjoying the medium that never stops.
Lauren Thiel - Senior Director of Marketing
As Senior Marketing Director, Lauren spearheads the media partnerships with JAWW’s travel brand clients, leading a team of marketers, event producers, and storytellers. Her daily focus is to build partnerships with influencers and clients, enabling her to quickly assemble campaigns, manage their fulfillment, and dynamically deliver ears, eyes, and hearts to the brand.
In her spare time, Lauren lives with her husband, their two beautiful children, and 3 dogs in North Florida. She’s a Florida Seminole (it’s a southern thing) and her philanthropic path is working with rescues to save at-risk animals in her area. Lauren’s vibrant personality and charm are her greatest gift to us all.
Maureen Wray - Business Manager
Maureen is considered the ultimate Solution Provider at JAWW! By day, she handles the books... the checks... the LOOT. Out of the office and at our launch events, she goes by the name ”Mo,” and she is the backbone of our team. From sunrise to sunset, Mo has you covered with every antiseptic, highlighter and tool you might need to get the job done. She is a mastermind at making sure everyone gets there safely, stays on course and gets back home in one piece. Mo has been with JAWW Media + Marketing for ten years. Maureen grew up as one of eight kids and with three of her own; she knows how to handle all our media guests. She is our ultimate Safety Net!
Sandy Corcoran - Director of Events
Sandy has spent the greater part of her career working in live entertainment. With an extensive background in marketing and promotions, Sandy is most known for launching successful sponsorships, event management, and the work she has done to further the communities in which she lives. Her passion for music and live entertainment started early. After working in Phoenix radio for eleven years, she now resides in Omaha, Nebraska. Her diverse knowledge of the radio and events industries make her the perfect fit to lead our live events on site.