To reassure listeners that traveling can be safe and comfortable, JAWW curated a customized drive-in radio program with Casa Marina Key West and The Reach Key West. This program heavily featured Hilton’s CleanStay initiatives and the company’s commitment to provide a safe, clean environment for all guests.

Through specific messaging across all social media, on-air content, and digital content, the radio influencers painted the picture of the perfect family vacation, something every family needs!